McGraw-Hill Guide to Starting Your Own Business : A Step-by-step Blueprint for the First-time Entrepreneur (9780070266858)



This is a concise guide to starting a business, which puts the emphasis on the business plan and helps the first-time entrepreneur set clear objectives and map out realistic means to achieve them - for example: how to get a new business on a sound legal footing; how to select the right target market; how to develop a product or service strategy and a pricing strategy; how to determine the initial capital requirements and how to project the financial status for the first five years.


Product details

  • Paperback | 224 pages
  • 157.48 x 231.14 x 22.86mm | 226.8g
  • McGraw-Hill Inc.,US
  • New York, United States
  • English
  • 0070266859
  • 9780070266858


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